Solvisto Article

Special feature: storage batteries, Part 2
8

The 3 main sales strategies the major lithium battery manufacturers, NEC, 4R Energy, and Eliiy Power

The main distribution are the PV companies and the housing construction companies, as well as the rental business

In our July issue, we looked into the sales strategy of companies such as Sharp, Kyocera, promotion of usage by Panasonic, and Toshiba Lighting and Technology Corporation. Although just a matter of course, the policy was to promote storage and energy saving with creation of energy in the form of solar cell modules as the core. They will be making use of the systems installed nationwide up to now, and the restarting of operations after PSC exchange, as well as of the sales routes. How will companies specializing in areas other than the PV area, such as 4R Energy owned by the major auto producer Nissan, the major manufacture of electric equipment NEC and the specialized venture capital company Eliiy Power be striving to expand?

Vol.45 (December 2014)

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